Expectations’ funnel

Photo Apr 11, 10 48 07
The reality of a shipped product is the result of the expectations’ funnel: making constraints understandable for all the people involved in a project should be your main mission as a product manager.

Assessing initial expectations is the first step that leads to a broad variety of constraints: ill-formed expectation about an app potential lead to unrealistic goals, thus these wrong assumptions could lead and influence the entire life-cycle of the project.

Reshaping initial expectations may be the hardest part of making constraints understandable because you have to step out you comfort zone: these kind of constraints have nothing to do with design constraints, technical constraints or project management constraints – your domain knowledge won’t help you here.

Design and technical opportunities (“Of course we can do that!”) should not cloud the initial assessment: you have to step in your client’s shoes and think in terms of contents and strategy before taking goals and features for granted.